flagdesign.nz

Documenting the redesign of the New Zealand flag

Interview: Malcolm Mulholland

In an ongoing series of interviews I recently asked Malcolm Mulholland some questions about the New Zealand flag process and panel.

Malcolm is a senior researcher at Massey University and member of the Flag Consideration Panel. From the university site:

Mr Mulholland’s research interests include Maori rugby, the relationship between Maori and the State, and symbols of nationhood. He is currently undertaking a PhD on the evolution of nationhood which focuses upon the three foci and he is a member of the New Zealand Flag Consideration Panel. Mulholland has also authored “Beneath the Maori Moon: An Illustrated History of Maori Rugby” and has either edited or co-edited seven Maori academic texts.

I met Malcolm at the Wellington Roadshow and with the help of the flag.govt.nz team he responded to my questions below.

Q&As

Dan (DN): As the official flag historian on the panel, have you been required to share your views on vexillology and the principles of flag design with the other members? If so how have you done this?

Malcolm (MM): Yes. I’ve shared my knowledge of flag design and history with the panel throughout this process, as have others such as the Herald of Arms Extraordinary and the Designers Institute of New Zealand. I also worked closely with the panel’s project team to share the history of the New Zealand flag which has had 120,000 views so far and been shared in many schools and communities.

— https://www.govt.nz/browse/engaging-with-government/the-nz-flag-your-chance-to-decide/nz-flag-history

DN: Have you spent time with DINZ or any design company to provide advice on design? If not do you plan to do this? And if so how will that process occur?

MM: The Panel has been briefed by the Designers Institute of New Zealand, as well as the Herald of Arms Extraordinary. While final decisions are ultimately the responsibility of the Panel, a number of cultural, vexillology, art and design experts will be invited to provide confidential technical feedback on designs under consideration. These advisors will focus on ensuring that any proposed designs are workable and that there are no impediments in the choice of proposed designs. You will have also seen the video that summarises DINZ advice on what makes a good flag design.

https://www.govt.nz/browse/engaging-with-government/the-nz-flag-your-chance-to-decide/what-makes-a-good-flag-design

DN: Do you have any thoughts about the use of colour and symbolism in the designs thus far and what that might mean internationally? For example my comment at the workshop about the use of green in African and Middle Eastern flags represents the Muslim religion and culture, or red (revolution), black (death) etc. and whether we should be more considerate of our choice in colours?

MM: There are symbolic colours that have meaning to different people and cultures and ultimately good flag design brings together a number of elements. Flag designs need to be timeless, work in a variety of contexts and be simple, uncluttered and have good contrast. Colour is important as fewer colours help keep the design simple and bold. Balance is important in good design, as is style and size of any symbol. Stylised objects work best and the design needs to be capable of being rendered in a variety of sizes without distortion.

DN: How have you been reviewing the designs submitted thus far? What have your thoughts been on the open process?

MM: It’s great to see such a high level of engagement from many people within New Zealand, as well as overseas. Obviously flag design suggestions can still be made up until 11.59pm on 16 July and yes, I and my fellow Panel members have started reviewing what we’ve seen to date from technical and practical perspectives as well as best reflecting the values and themes that NZers have shared.

DN: Will you be providing your own recommendations of the four final short-list designs, or is the panel required to unanimously agree on this?

MM: Every Panel member has committed to see every design and naturally each of us will bring some consistent and some distinctive views. We will continue a rigorous review process until we unanimously agree on the four alternative designs.

DN: Do you think the new design should complement the Tino Rangatiratanga flag so they work together visually and symbolically?

MM: A flag needs to be distinctive in its own right. Whether it is flown within New Zealand or internationally, it is seen together with many other flags and it needs to be distinct and symbolic of New Zealand’s identity - kind of the first rule of flags, if you like!

DN: Do you have any views or comments about at the process and quality of flags submitted in Fiji?

MM: As a historian, of course I have an interest in any country considering their flag - these are usually once-in-a-lifetime decisions. Of course, they are following quite a different process to us and I will be interested in seeing the result of theirs.

DN: How have you been dealing with the negative responses? Is the sentiment changing as the process continues?

MM: This process has drawn passionate responses as you’d expect in any type of consideration process. Of course there are a wide range of views about the flag, from those who like the current flag, those who want an ‘updated’ version (for example “put a kiwi, fern or the letters ‘NZ’ on it”), as well as those who want to consider a different design. What is great about this process is that it is unique, a first time in history, everyone can have a say in the design of the New Zealand flag and, those eligible, can vote in the two binding referendums. Whether the flag changes or not depends entirely on how Kiwis vote in the second referendum.

The Panel is responsible for leading a public engagement process that is independent, inclusive, enduring, well-informed, practical, community-driven, dignified, legitimate and consistent with the Crown’s Treaty obligations. Part of an inclusive, community-driven and democratic process is providing many ways for people to participate in the discussion and the Panel has ensured options for participation online and face-to-face, across all communities and schools.

The Panel is looking for flag designs that first and foremost reflect New Zealand’s identity, as shared online or face-to-face via websites, the information stand and van in busy locations, public workshops and engagement hui. Those values and themes have remained relatively consistent throughout the process and include history and heritage, freedom, equality, being a kiwi, independent, culture, environment, tradition, unity and being a Pacific nation.


Thanks again to Malcolm for taking time to answer these questions. Hopefully they provide an interesting view on the process and role he has on the panel.

You can read more of Malcolm’s thoughts on the flag in this article; “Does our flag reflect who we are as a nation?” on the New Zealand Herald site.

Flag Design Submissions Closing

If you haven’t already submitted a flag design for consideration, time is running out! You’ve only got till 11.59pm on Thursday 16th July to upload your concepts.

If you’re pushed for time this clever tool by Lars Ruoff lets you create flags with a preselected set of colours, shapes, divisions and random symbols. All you need to do is save your design and submit it to flag.govt.nz.

You’ve now got no excuse for not creating a flag!

Who designed the current New Zealand flag? It appears the answer to this question is not widely known, but with a quick Google search and the wonderful Wikipedia you can find the answer…
Albert Hastings Markham.
Born in France, a Knight Commander in...

Who designed the current New Zealand flag?

It appears the answer to this question is not widely known, but with a quick Google search and the wonderful Wikipedia you can find the answer…

Albert Hastings Markham.

Born in France, a Knight Commander in the Order of Bath, a member of the Royal Navy, and explorer, Markham created the current New Zealand flag.

In 1869 he submitted a design to George Bowen, the Governor of New Zealand for a national ensign for the fledgeling nation. His proposal, incorporating the Southern Cross, was approved and remains in use to this day.

So that’s the “designer” of our current flag. Somewhat timely, as the submissions come to a close, that we consider the history and origins of the current design.

There’s lots of interesting information about the New Zealand flag, not just about who designed it. The Ministry for Culture & Heritage has several pages on their website dedicated to the flag, the dimensions, how to display the flag, when to fly it at half-mast and commonly asked questions.

The original description of the New Zealand flag was first published in 1902 in the New Zealand Gazette:

The centres of the stars forming the long limb of the cross shall be on a vertical line on the fly, midway between the Union Jack and the outer edge of the fly, and equidistant from its upper and lower edges; and the distance apart of the centres of the stars shall be equal to thirty-six sixtieths the hoist of the ensign.

The centres of the stars forming the short limb of the cross shall be on a line intersecting the vertical limb at an angle of 82 therewith, and rising from near the lower fly corner of the Union Jack towards the upper fly corner of the ensign, its point of intersection with the vertical line being distant from the centre of the uppermost star of the cross twelve-sixtieths of the hoist of the ensign.

The distance of the centre of the star nearest the outer edge of the fly from the point of intersection shall be equal to twelve-sixtieths of the hoist of the ensign, and the distance of the centre of the star nearest the Union Jack from the point of intersection shall be equal to fourteen-sixtieths of the hoist of the ensign.

The star nearest the fly edge of the ensign shall measure five-sixtieths, the star at the top of the cross and that nearest to the Union Jack shall each measure six-sixtieths, and the star at the bottom of the cross shall measure seven-sixtieths of the hoist of the ensign across their respective red points, and the width of the white borders to the several stars shall in all cases be equal to one one-hundred-and-twentieth of the hoist of the ensign.

I find it quite amazing how descriptive the New Zealand Gazette were in describing what is ultimately a rather simple flag.

Another fascinating find was the information on how to fly our current flag. There’s detailed rules for displaying the flag outlining how to fly it “from a flagpole with yardarm and gaff”, how it should be held in “processions” and positioned “on a speaker’s platform”.

The flag.govt.nz site also has a great video about the History of the New Zealand flag. Here’s part of the video transcript:

So he tasked Lieutenant Albert Hastings Markham to come up with a design.

Markham was based in Australia on the HMS Blanche where some flags were already using the Southern Cross.

Nobody knows for sure, but it’s been suggested Markham could have seen such a design, which may be why our flag is similar to Australia’s.

Many other flags of Commonwealth countries have also displayed the Union Jack. Over time, some countries have changed their flag’s design, but have remained part of the Commonwealth.

Then in 1898, our ships were instructed to carry the colony badge in a white disc by the British Board of Trade. By 1900, national pride was at an all time high with the Boer War.

We wanted a flag to call our own, but which one? So in 1902 Premier Richard John Seddon introduced the New Zealand Ensign Bill, which parliament passed and the flag we have today became official.

Wherever New Zealand is represented, both at home and on the world stage, you’ll see the New Zealand Blue Ensign.

The design by Markham was in fact the third New Zealand flag. The first was the United Tribes flag, and the second the Union Jack flag.

You can find out a lot more information about the flags of New Zealand on the nzhistory.net.nz site.

Introducing: flagtest.nz As the flag submission process got underway I started to realise there was something missing relating to how we were viewing the designs. A gallery of images on a website was not really ideal to ‘test’ and critique a flag....

Introducing: flagtest.nz

As the flag submission process got underway I started to realise there was something missing relating to how we were viewing the designs. A gallery of images on a website was not really ideal to ‘test’ and critique a flag. Fortunately with a couple of wonderful helpers I’ve been able to assemble the next best thing.

You can now see how a flag design works in a raging New Zealand southerly or a gentle nor’wester at flagtest.nz!

What does that even mean? Well with some Open Source Javascript and the NZ Flag API you can see flags flapping about on a virtual flag pole! Exciting.

Here’s the rest of the spiel from the site:

We think you can’t really tell how awesome a flag is until it’s flown. Does it look recognisable in a gentle nor’wester or will we only be able to tell if it’s our flag when it’s a raging New Zealand southerly…

Brought to you by Dan Newman & Jarred Bishop.

This site uses clever code from Josh Barr (NZ Flag API) & Joshua Koo (3D Flag Javascript). The Calibre typeface is from the wonderful Klim Type Foundry.

This site is not associated with the New Zealand Governments flag consideration project.

Visit the official sites: flag.govt.nz & standfor.co.nz.

The flag submissions are being used under the Creative Commons Attribution 3.0 NZ Licence.

Finally, a huge thank you to the talented Jarred Bishop who answered the original tweet / call for help on Twitter. He took my designs / words and made flagtest.nz real. Bravo!

Also, it wouldn’t have happened without the NZ Flag API from Josh Barr and the helpful advice from Nick de Jardine & Thomas Le Bas. Plus many more who lent a hand.

Thanks so much!

“Your Questions Answered”

Over the course of the submission process and as the roadshows have been underway around New Zealand, members of the panel have been filmed answering “your questions”. The team behind the process have done a great job getting these produced and addressing some of the questions raised. The responses are insightful, albeit brief (the videos are all under one minute long) and suggest the panel are informed about the concerns New Zealanders have been raising.

The questions range from “Why doesn’t the Government just decide?” which is answered by the Panel Chair, Emeritus Professor John Burrows, to “Isn’t this really disrespectful to our soldiers?” which is answered by Lt Gen (RTD) Rhys Jones.

All of the questions are listed below with the name of the panel member linking to their corresponding answer on YouTube, however you can also view all the videos on the flag.govt.nz site.

If you’ve asked any of the above or are interested in the panel members answers I encourage you to watch the videos.

https://www.govt.nz/browse/engaging-with-government/the-nz-flag-your-chance-to-decide/your-questions-answered

Design Assembly: Michael Bierut Interview

Design Assembly landed a great coup interviewing renowned Pentagram partner Michael Bierut. The entire interview is interesting, however his thoughts on the New Zealand flag process are worth highlighting here.

On the New Zealand flag consideration project and alternative design:

That kind of thing generally doesn’t end well.

On the other hand if you look at the history of enduring pieces of graphic design that we now look at with some affection or admiration, a lot of them come from very strange processes. They weren’t all by professional designers that were appropriately compensated financially. They were the result of amateur competitions and people who didn’t know what they were doing going off and doing things. Somehow it just sticks and develops and goes on.

No one appreciates a professionally managed design process more than I do and I love being treated with respect by my clients when I am working with them. It pains me to see people behaving cynically or dismissively or undervaluing graphic design and what design can be.

In that sort of situation there are different ways of looking at it. It’s like a lottery — someone will win and maybe the more good solutions will prevent the really bad from happening.

It’s an interesting exercise. Why not try and design something nice and see what happens.

Part of it with things like that, is that you get so poorly briefed and there is no feedback. The client or whoever is commissioning the work isn’t really engaged and not committed to making it work too. People think falsely, like love at first sight they’ll see it and it will be perfect. It’s amazing how rare that is, it’s really, really rare.

I’ve done a lot of very good work where the first time or the first few times were a failure and you don’t get that opportunity when it is a competition. It’s everyone heaving these things in the direction of what they think the bulls eye is and no one has any idea of what success looks like.

http://www.designassembly.org.nz/articles/michael-bierut

Fiji Extends Flag Consultation

This week Radio New Zealand have continued reporting on the process to change the flag in Fiji with fascinating news the consultation period will be extended.

The Prime Minister Frank Bainimarama announced plans for a new flag to be decided by a nation wide competition earlier this year, saying he wanted it hoisted on the 45th anniversary of independence in October.

In a statement he has announced the consultations will now be extended until the last day of the year and the new flag design will be considered by Parliament when it convenes next year.

The latest developments suggest the “final” 23 designs will be either added to with new submissions or some of the original submissions (pre amalgamation) might even be considered.

If you haven’t been following what’s happening in Fiji, I’ve previously written an overview about the Fijian Flag Design Process.

http://www.radionz.co.nz/international/pacific-news/277591/fiji-extends-flag-consultation,-more-designs-on-the-way

Interview: Rod Drury

In the midst of flag roadshows and running one of the fastest growing SaaS companies, Xero CEO Rod Drury kindy squeezed time into his busy schedule to answer questions about the flag consideration panel and his views on the process thus far.

Q&As

Dan (DN): As Xero already represents New Zealand on a global scale, what advice and views have you been able to share with the panel about the importance the flag will have internationally, not just as a symbol used here?

Rod (RD): For me personally, we value our deep relationships with the UK, but we also have increasing confidence being a New Zealand global company. When I begun this process I didn’t have a view either way on the flag but am finding the process very interesting as it has forced me to think deeply about our own identity.

DN: Have you spent time with DINZ or any design company to provide advice on design? If not, do you plan to do this? And if so how will that process occur?

RD: Yes we have spent time with DINZ and have been educated in the principles of flag design. There is a design video out soon I believe that goes through the core flag design principles.

DN: Do you have any thoughts about the use of colour and symbolism in the designs thus far and what that might mean internationally? For example I made a comment at the Wellington workshop about the use of green in African and Middle Eastern flags representing Muslim religion and culture, or red (revolution), black (death) etc. and whether we should be considerate of our choice in colours?

RD: Colors are something we’ve been getting good input on in the consultation sessions. There’s analysis on elements in the submitted flags so we can see what are the strongest colors and design elements that come through the process. That will help inform the panel.

DN: How have you been reviewing the designs submitted thus far? Can you talk about FLAGR (that you mentioned on Twitter) and how it works?

RD: FLAGR was my name (not the official name) for the evaluation tool that DIA have given us to review the designs. Already there are over 4000 designs so I’ve been keeping up to date. I can see 20 designs per page and select or mark the ones I think have promise and they go into my shortlist. Once the process closes we can get an aggregated long list and begin the process to bring it down to 4.

DN: Will you be providing your own recommendations of the four final short-list designs, or is the panel required to unanimously agree on this?

RD: I believe we do that as a group, but we are still pre long list. The panel are all quite smart and communicating well so no doubt we’ll have many ideas as to the best way to get down to 4.

DN: What have your thoughts been on the open process and engagement?

RD: It’s what’s great about New Zealand. This is the first time such an open and democratic process has been done to select a flag. I can see interest building week by week. Engagement was expectedly low at regional events on a winters night but online engagement has been very strong. But we believe it is still important to provide an in person opportunity for people to talk to the panel and flag team. It’s been great to see interest grow during the sessions as people find out more about the history of New Zealand and the flag.

I really like the community and education resource kits.

DN: Do you have any designs you’ve seen so far you’re excited about and can share / comment on? Or is the panel required to not share their individual views until the end of the process?

RD: It’s not appropriate for the panel to share views at this stage. I would say that many don’t meet generally accepted principles of good flag design, but you do see the themes coming through that are important to New Zealanders

DN: Have you familiarised yourself with the principles of flag design / vexillology and looked for the most “flag-like” submissions thus far?

RD: Yes, we have.

DN: How have you been dealing with the negative responses? Is the sentiment changing as the process continues?

RD: The biggest criticism is the cost. That is the cost of running a proper process. That’s out of the hands of the panel and as it’s committed to, we all believe it’s important not to waste the opportunity to have this discussion. I really hope people accept that the process is underway and engage.

DN: Do you think the new design should complement the Tino Rangatiratanga flag so they work together visually and symbolically?

RD: There are so many themes we need to boil down into a simple and clear design that adding that as a requirement would be very difficult. But who knows, perhaps a new design and Tino rangatiratanga would look good together anyway. Tino rangatiratanga is a very elegant design.

DN: Do you have any views or comments about at the process and quality of flags submitted in Fiji?

RD: I’ve read some of the criticism and my quick take is that it reinforces we’re running a pretty good process.


Thanks again to Rod for taking time to answer these questions. Hopefully they provide an interesting view on the flag consideration panel and their process.

Submission: Beautiful Beige Following on from “Our Southern Swanny”, I’ve submitted another design into the mix. Here’s the description from the official site:
“ Beautiful Beige
With the overwhelming number of ferns and black flags representing our...

Submission: Beautiful Beige

Following on from “Our Southern Swanny”, I’ve submitted another design into the mix. Here’s the description from the official site:

Beautiful Beige

With the overwhelming number of ferns and black flags representing our rugby heritage submitted, lets not forget that wonderful era of beige that New Zealand witnessed in the early 1980s.

We’re a diverse nation who play many sports, not just rugby. Some of us don’t even play sport. Although that surprises many, the non-sport-playing folk still live in our fair land. Some might not know of the cricket connection, however they can celebrate that this flag is not black with a fern on it.

As the official Beige Brigade say, “It’s about passion not fashion”. Lets not get caught up with this seasons flag trends. Celebrate our sporting and questionable fashion success in a colour other than black. Not only will this flag fly proudly on the grass banks of cricket grounds, this design (inspired from those classic one day stripes) will position us as the only nation with a beige flag.

The beige uniform was originally worn by the New Zealand cricket team in the 1980s.

— Discuss on flagpost.nz » View original submission on flag.govt.nz »

You can find out more information about the Beige Brigade on Wikipedia.

Submission: Our Southern Swanny As many of my loyal readers have been prompting me to submit something into the mix, I present my first submission. Finally. Here’s the description from the official site:
“ Our Southern Swanny
Inspired by ‘Our United...

Submission: Our Southern Swanny

As many of my loyal readers have been prompting me to submit something into the mix, I present my first submission. Finally. Here’s the description from the official site:

Our Southern Swanny

Inspired by ‘Our United Tarpaulin’ from Kris Sowersby, ‘Our Southern Swanny’ is a staple of New Zealand fashion we proudly wear, regardless of the occasion. With its distinct pattern still found at fieldays, local pubs, and on the sidelines of school sports grounds, this uniquely kiwi icon historically “became the choice of pioneering New Zealanders the length and breadth of the country”.

Like ‘Our United Tarpaulin’, those who’ve already joined the Swanndri army can grab a stick and fly their ‘flag’ proudly with a little DIY. Originally made from 100% pure New Zealand wool this hardy and waterproof shirt is ideal for flying in a raging southerly or gentle nor’wester.

The ‘swanny’ was originally designed by William Broome, a Taranaki tailor.

— Discuss on flagpost.nz » View original submission on flag.govt.nz »

You can find out more information about the New Zealand Swanndri on Wikipedia.

UPDATE: After submitting this concept I realised there’s another side to this design, in that the production of Swanndri was outsourced to China in 2005, no longer qualifying for ”Kiwi-made status”. Let’s hope the new flag is made in New Zealand…